The Asociación Spain Cultural Routes, to which the Network of Routes of Emperor Charles V belongs, is taking part on 16th and 17th June in "Spanien Erleben", a meeting organised by the Spanish Tourist Offices (OET) in Berlin, Vienna and Zurich, which aims to present the Spanish tourist offer to the German-speaking markets.
Given the current health situation, the event will be digital. Exhibitors and visitors will communicate through avatars, an innovative format that aims to recreate the sensation of physically participating in the fair by gathering ideas, proposals and suggestions.
The meeting, which can be accessed via the following link: https://spanienerleben.aviarepsvirtualfairs.com/, will feature pre-established appointments that will allow professionals to get to know destinations, as well as certain Spanish tourism products, such as the five itineraries that make up the Cultural Routes of Spain Association: Prehistoric Cave Art Routes, Vía de la Plata Route, El Cid Route, Routes of Charles V and Passion Routes.
The Cultural Routes of Spain Association was set up on 9 April, as a further step in the joint promotion work that these routes have been carrying out since 2015 in coordination with the Secretary of State for Tourism under the "Cultural Routes of Spain" tourism brand created by Turespaña. Among its objectives is to coordinate international promotional activities to raise awareness of the rich legacy that different cultures have left in our country over the centuries. It is an ambitious initiative that showcases a wide range of tourist resources from eleven autonomous communities.